Web Application Builder Market

Expected to grow to $25BLN by 2025


Web Application Builders (WABs) are software tools that allow developers and non-developers to create web applications without requiring advanced programming skills. The WABs market has been growing rapidly in recent years, driven by the increasing demand for web applications and the need for businesses to quickly and cost-effectively develop and deploy them. This report analyzes the current state of the WABs industry, including its market size, market share, key players, major trends and drivers, opportunities and threats, regulatory and legal issues, target demographics, and pricing trends.


Market Size and Market Share

According to a report by MarketsandMarkets, the global market for WABs was valued at $5.4 billion in 2020 and is expected to reach $22.6 billion by 2025, growing at a compound annual growth rate (CAGR) of 33.4% during the forecast period. North America is expected to dominate the market during this period, followed by Europe and Asia-Pacific.

The WABs market is highly fragmented, with numerous players offering a wide range of solutions, from simple drag-and-drop website builders to complex enterprise-grade application development platforms. The top players in the market include Microsoft, Salesforce, Google, Amazon Web Services, and Wix, among others. However, smaller players and startups are also gaining traction in the market by offering niche solutions and targeting specific industries or customer segments.


Key Players

Some of the prominent players in the Web Application Builders industry include:

  • Wix
  • Shopify
  • Squarespace
  • Weebly
  • WordPress
  • Webflow
  • Appgyver
  • OutSystems

These companies offer a wide range of solutions, from simple website builders to advanced platforms for building complex web applications. They compete on features, ease of use, pricing, and customer support.

Major Trends and Drivers

The WABs market is being driven by several major trends and drivers, including:

  • Increasing demand for web applications: The growing adoption of cloud computing and the need for businesses to quickly and cost-effectively develop and deploy web applications is driving the demand for WABs.

  • Advancements in technology: The availability of advanced tools and technologies, such as artificial intelligence (AI) and machine learning (ML), is enabling WABs to provide more sophisticated features and capabilities, such as automated testing and deployment.

  • Emergence of low-code and no-code platforms: Low-code and no-code platforms are enabling non-technical users to build web applications without requiring advanced programming skills, further driving the adoption of WABs.

  • Focus on user experience: WABs are increasingly focusing on providing a superior user experience through intuitive interfaces, customizable templates, and mobile-responsive design.

  • Industry-specific solutions: WABs are increasingly targeting specific industries, such as healthcare, finance, and e-commerce, by providing industry-specific solutions and integrations with popular third-party tools and services.

  • Increasing Demand for No-Code/Low-Code Platforms: The growing need for rapid application development and the rising demand for no-code/low-code platforms are driving the growth of the Web Application Builders market. These platforms enable users to create web applications without extensive programming knowledge, making web development more accessible to a wider audience.

  • Shift Towards Mobile-First Development: The increasing adoption of mobile devices for accessing the internet has led to a shift towards mobile-first development. Web Application Builders are adapting to this trend by offering responsive designs and mobile-specific features.

  • Cloud-Based Solutions: Cloud-based Web Application Builders are gaining popularity as they offer scalability, flexibility, and cost efficiency. This trend is expected to continue in the future, driving the growth of the market.

  • Integration with Third-Party Services: The ability to integrate with third-party services, such as payment gateways and marketing tools, is becoming increasingly important for Web Application Builders. Companies that offer seamless integration with popular services are likely to gain a competitive edge.

  • Increasing digitalization: As more businesses and individuals establish an online presence, demand for Web Application Builders is expected to grow.
  • E-commerce boom: The rapid growth of e-commerce has increased the need for easy-to-use platforms that support online sales and transactions.

  • DIY culture: The DIY mentality encourages individuals and small businesses to use Web Application Builders to create and manage their websites.


Opportunities and Threats

The WABs industry offers several opportunities for growth and expansion, including:

  • Increased adoption in emerging markets: As more businesses in emerging markets go online, the demand for web applications is expected to increase, presenting a significant opportunity for WABs.
  • Expansion into new industries: WABs can expand into new industries by providing industry-specific solutions and integrations with popular third-party tools and services.

  • Partnership and collaboration opportunities: WABs can form partnerships and collaborations with other companies in the software development ecosystem to expand their reach and capabilities.

  • Growing SMEs: The increasing number of Small and Midsize Enterprises (SMEs) worldwide presents a significant opportunity for Web Application Builders. These businesses typically require cost-effective and user-friendly solutions to establish an online presence.

  • Emerging Markets: Expanding into emerging markets with high internet penetration and growing demand for web development tools can provide new growth opportunities for the industry.

However, the WABs industry also faces several threats, including:

  • Security and compliance concerns: As web applications become more critical to business operations, security and compliance concerns are becoming increasingly important. WABs need to ensure that their solutions are secure and comply with relevant regulations and standards.

  • Competition from traditional development approaches: Traditional development approaches, such as custom coding, may continue to be preferred by some businesses, particularly those with more complex needs or specific requirements. Major Trends and Drivers

  • Dependence on third-party tools and services: WABs often rely on third-party tools and services for features and integrations, which can create dependencies and increase the risk of service disruptions or compatibility issues.Introduction

  • Increased competition: The growing number of Web Application Builders may lead to increased competition and pricing pressures.

  • Security concerns: The potential for security breaches and data leaks poses a challenge for the industry, necessitating robust security measures and protocols.

  • Regulatory changes: Evolving data privacy regulations may affect the operations of Web Application Builders and require adjustments to remain compliant. Regulatory and Legal Issues Data privacy regulations, such as the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States, have a significant impact on the Web Application Builders industry. These regulations mandate strict data handling and storage practices and may evolve over time, requiring Web Application Builders to adapt to new requirements.


Most Popular Features

The most popular features that people are using in Web Application Builders include:

Drag-and-drop interface: A user-friendly, intuitive interface that allows users to design and customize their websites without any coding knowledge.

Responsive design: Templates and designs that automatically adjust to different screen sizes and devices, ensuring an optimal viewing experience for users across desktops, tablets, and mobile devices.

E-commerce integration: Built-in tools and features that enable users to set up and manage online stores, accept payments, and manage inventory, shipping, and taxes.

SEO optimization: Tools and features that help improve website visibility on search engines, such as customizable meta tags, URL structures, and XML sitemaps.

Blogging capabilities: Integrated blogging platforms that allow users to create, manage, and publish blog posts with ease.

Social media integration: Features that enable seamless integration with popular social media platforms, allowing users to share content, embed social feeds, and add social sharing buttons to their websites.

Customizable templates: A wide variety of pre-designed templates that users can modify to match their branding and design preferences.

Media management: Tools for uploading, organizing, and embedding images, videos, and other media content on websites.

Form builders: Tools that enable users to create custom forms for collecting user information, such as contact forms, surveys, and subscription sign-ups.

Analytics integration: Built-in or easily integratable analytics tools that provide insights into website performance and user behavior.

Advanced design capabilities: More sophisticated design tools that allow for greater customization, including features like grid systems, custom CSS, and advanced animations.

App integrations: Seamless integration with third-party apps and services, such as CRM systems, email marketing tools, and project management platforms.

Improved performance and speed: Web Application Builders that optimize website loading times and overall performance to enhance user experience.

Enhanced security features: Robust security measures to protect websites from potential threats and data breaches, including SSL certificates, secure hosting, and regular backups.

Multi-language support: Tools that enable users to create and manage multilingual websites, catering to a global audience.

Collaborative features: Tools that facilitate collaboration between team members, such as multi-user access, real-time editing, and version control.

Customer support: Access to reliable and responsive customer support, including live chat, phone, and email support, as well as comprehensive knowledge bases and user forums.

What features most WAB's are lacking

While leading Web Application Builders offer a wide range of features to cater to various user needs, there are some cutting-edge and desirable features that they might be lacking or could improve upon:

  • Advanced Artificial Intelligence (AI) capabilities: Incorporating AI-driven design suggestions and content generation tools can enhance the user experience by providing personalized design recommendations and automating content creation processes.

  • Virtual Reality (VR) and Augmented Reality (AR) support: Integrating VR and AR capabilities into web applications can create immersive and interactive experiences for users, setting websites apart from their competition.

  • Progressive Web App (PWA) support: PWAs combine the best of web and mobile apps, offering improved performance, offline access, and push notifications. Many Web Application Builders could improve their support for creating and managing PWAs.

  • Voice user interface (VUI) integration: As voice assistants and smart speakers become increasingly popular, integrating voice command functionality and conversational interfaces could enhance user engagement and accessibility.

  • Advanced personalization and targeting: Implementing advanced personalization features, such as dynamic content based on user behavior or location, can help create more tailored user experiences and increase conversion rates.

  • Flexible API access: Providing more extensive and flexible API access can enable users to create custom integrations with third-party services, allowing for greater customization and functionality.

  • Serverless architecture support: As serverless computing gains traction, offering support for serverless architectures can enable users to build scalable and cost-effective web applications without managing servers.

  • Built-in A/B testing and conversion optimization tools: While some Web Application Builders offer basic A/B testing functionality, providing more advanced tools for optimizing conversion rates can be beneficial to users looking to maximize their website's performance.

  • Advanced accessibility features: Incorporating more comprehensive accessibility features and tools to ensure websites comply with accessibility standards, such as the Web Content Accessibility Guidelines (WCAG), can make Web Application Builders more inclusive and user-friendly.

  • Blockchain integration: As blockchain technology continues to develop, incorporating blockchain-based features, such as decentralized data storage, secure transactions, or tokenization, could open up new possibilities for web applications and set them apart from competitors.

  • No-code/low-code development: Enhancing no-code/low-code capabilities to facilitate the development of more complex web applications without requiring extensive technical knowledge, catering to a broader range of users.

  • Integration with Internet of Things (IoT) devices: As IoT becomes more prevalent, enabling seamless integration with IoT devices and platforms can help create unique and interactive user experiences, unlocking new possibilities for web applications.

  • Advanced animation and interaction tools: Incorporating sophisticated animation and interaction tools can allow users to create more engaging, dynamic, and interactive web experiences that stand out from the competition.

  • Real-time collaboration and co-editing: Implementing real-time collaboration and co-editing features can enable teams to work together more efficiently and streamline the web development process.

  • Comprehensive version control and rollback capabilities: Offering advanced version control and rollback functionality can help users easily manage changes and revert to previous versions of their web applications when needed.

  • Edge computing support: With the rise of edge computing, providing support for edge-based web applications can help users deliver content and services closer to their end users, improving performance and user experience.

  • Machine learning-based optimization: Integrating machine learning algorithms to optimize web application performance, such as image compression, resource prioritization, and caching strategies, can lead to faster loading times and improved user experiences.

  • White-label solutions: Offering white-label options can enable businesses and agencies to use Web Application Builders as the foundation for their own branded website building services.

  • Custom user roles and permissions: Implementing customizable user roles and permissions can help users manage access and control over different aspects of their web applications, ensuring that team members only have access to the features they need.

  • Adaptive design capabilities: Going beyond responsive design, adaptive design allows web applications to adjust not only to screen sizes but also to different user contexts, devices, and preferences, creating more personalized experiences.

  • Biometric authentication: Integrating biometric authentication methods, such as fingerprint, facial recognition, or voice recognition, can enhance security and user experience by providing more convenient and secure ways to log in and authenticate users.

  • Gamification features: Incorporating gamification elements, such as point systems, badges, and leaderboards, can engage users and encourage interaction with web applications.

  • Integration with marketing automation platforms: Seamless integration with popular marketing automation tools can help users manage and optimize their marketing efforts more effectively.

  • Advanced content recommendation engines: Implementing content recommendation engines powered by machine learning can help users deliver personalized and relevant content to their visitors, increasing user engagement and conversion rates.

  • Continuous integration/continuous deployment (CI/CD) support: Providing CI/CD support can help users automate the web development process, ensuring more efficient testing and deployment of updates and new features.

  • Geofencing and location-based features: Incorporating geofencing and location-based capabilities can enable users to create location-specific content and promotions, enhancing user experiences and targeting.

  • Multi-site management: Implementing multi-site management features can help users manage multiple websites or web applications from a single dashboard, streamlining administration and maintenance tasks.

Introducing a new Web Application Builder focusing on multi-vendor marketplaces and integrations with popular cloud apps can be a challenging endeavor given the competition from established market leaders.