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Cellmobs rethinks content and community as dynamic, data driven and hyper agile cards

Cards allow content from anywhere to easily be gathered and redistributed as decks or stories of related information.

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What are Web Cards?

We are witnessing a re-architecture of the web, away from pages and destinations, towards personalised experiences built on an aggregation of many individual pieces of content. Content being broken down into individual components and re-aggregated is the result of the rise of mobile technologies, billions of screens of all shapes and sizes, and unprecedented access to data from all kinds of sources through APIs and SDKs. This is driving the web away from many pages of content linked together, towards individual pieces of content aggregated together into one experience.

Dynamic & Flexible

Content driven, can be activities, interactive media, maps, polls, & information feeds from anywhere.

Hyper Agile & Social

Cards are share-able enabling completely new forms of viral distribution and collaboration.

Personalized & Targeted

Card context fuels personalization, rewards, ad targeting, analytics and assessment.

Optimized For Mobile

The predominant medium of our time is the portable screen, and hence the predominant design pattern is cards.

Dynamic Templates

Content driven, can be activities, interactive media, maps, polls, information feeds etc. from anywhere.

Data Driven

App logic fuels personalization, rewards, analytics and assessment.

Hyper Agile & Social

Cards are share-able enabling completely new forms of viral distribution and collaboration.

A Word about Moblets, Mobs & Groups

Moblets

Moblets are content modules that are designed to be shared and interacted with. Moblets can be created or generated from virtually anywhere (RSS Feeds, Social Networks, Blogs, and external APIs).

Mobs

A Mob is any moblet connected to another moblet through transitions that can be defined. Mobs are sequences or hierarchical structures of Moblets that can form interactive stories.

Groups

Groups are organizations or collection of users that collaborate around a specific context, theme or topic. Users can interact with Groups in multiple ways. Activities include, content collaboration, social aggregation, and e-commerce.